Empowering Success: Real Stories, Real Impact

---

Played a pivotal role in creating and defining the Robotic Process Automation (RPA) category at UiPath, which culminated in a historic $1.3 billion IPO—one of the largest in U.S. software history despite market fluctuations and the challenges of a historic pandemic. This effort also led to a Forbes cover story profiling Founder and CEO Daniel Dines, earning him the reputation of “Boss of the Bots.”  

Successfully navigated a significant data breach at UiPath in December 2020, leading crisis communications efforts that protected the company’s reputation. Also managed a comprehensive reputation recovery strategy at LogMeIn after a high-profile LastPass breach, restoring trust with key audiences and stakeholders. 

Established and led a 15-member global communications team across five countries at UiPath, driving PR, social media, internal communications, and ESG managing a $7M annual budget. 

 Launched Treefera, an AI platform providing crucial tree data for financial institutions, landowners, carbon analysts, governments, and NGOs. The launch garnered significant media attention, including coverage by TechCrunch, Sifted, and various broadcast outlets. 

Secured top-tier media coverage, including a Forbes cover story for UiPath’s Founder & CEO, and drove recognition across prestigious lists like CNBC Disruptor 50 and Deloitte’s Technology Fast 500. 

Led the global communications strategy during Qlik’s transition from a public to a privately held company, ensuring smooth integration and maintaining stakeholder confidence.